Should your business use the same marketing tactics for Millennials and Gen Z? The two generations have many things in common, such as the way in which they engage with technology and the Internet and the value they put on honesty. But let’s not forget that...
A customer referral program takes word-of-mouth advertising to the next level. Studies show that referrals are the most trusted form of advertising. It makes sense: nothing is more powerful than the recommendation you get from a friend or a family member for a...
As entrepreneurs, we have definitely gone through a lot of things, but we have never seen anything like the COVID-19 pandemic. The world is definitely changing in ways we can't even begin to fathom. While it can be very stressful to respond to all the business...
Should you use PPC or SEO during the quarantine?
As we’re sure you are aware, the California Department of Public Health released a statement suggesting COVID-19 containment practices asking that, until the end of March, people avoid large gatherings and venues where they can’t stay more than 6′ away from each other. Since then, businesses have been pausing all operations. But should they pause their marketing as well? We think not.
How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content!
Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns. What are...
The Matador Paella website is now live! The interactive, multi-page site offers a sleek and responsive design using the bright colors of fresh food and Spanish countryside. The new information architecture demonstrates how Matador Paella offers not just delicious...
When your customers connect to the Internet, 93% of their online activities start with search engines, such as Google, Yahoo or Bing. This is a good reason to consider search engine optimization the core activity of your business’ website strategy. What is SEO?...
Every third Thursday in January, April, July and October is Get to Know your Customers Day and if you are a business owner you know that it is more important than ever to really understand and relate to your customers. In a world where people are connecting more...