Digital Marketing

Who is visiting my website?

Who is visiting my website?

Getting to know your customers has been a time-honored tradition for businesses across the world. In the digital age, it might feel like there is a disconnection going on.

Best Practices for Email Marketing to Millennials and Gen Z

Best Practices for Email Marketing to Millennials and Gen Z

Should your business use the same marketing tactics for Millennials and Gen Z? The two generations have many things in common, such as the way in which they engage with technology and the Internet and the value they put on honesty. But let’s not forget that...

Build your own customer referral program

Build your own customer referral program

A customer referral program takes word-of-mouth advertising to the next level. Studies show that referrals are the most trusted form of advertising. It makes sense: nothing is more powerful than the recommendation you get from a friend or a family member for a...

Pivot, don’t stop marketing

Pivot, don’t stop marketing

As entrepreneurs, we have definitely gone through a lot of things, but we have never seen anything like the COVID-19 pandemic. The world is definitely changing in ways we can't even begin to fathom. While it can be very stressful to respond to all the business...

Should you pause your marketing during the quarantine?

Should you pause your marketing during the quarantine?

As we’re sure you are aware, the California Department of Public Health released a statement suggesting COVID-19 containment practices asking that, until the end of March, people avoid large gatherings and venues where they can’t stay more than 6′ away from each other. Since then, businesses have been pausing all operations. But should they pause their marketing as well? We think not.

Why does content readability matter?

Why does content readability matter?

How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content!

What are retargeting campaigns?

What are retargeting campaigns?

Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns.   What are...