In general, having a blog on your website proves to be important to growing your digital presence. Posting to the blog content that is relevant to your business allows for your website’s SEO to improve over time. The more relevant content is available, the more traffic from search engines to the website.

It’s not just crafting content for search engines, but content that asserts your authority. We recognize that expertise and tone resonate not just with clients and leads, but with competitors. When other websites begin citing your blog content, it boosts your SEO and brand authority as well.

Search engines index your site as often as they are posted. Having a routine of posting 1, 2, or 4 posts a month is a great way to grow your SEO organically. The amount of posts that are right for your business and your goals varies. We can consult with you to determine how often you should publish in order to meet your goals.

We follow the industry’s best practices which include using analytics and tag tools such as Google Analytics, Google My Business, Google Tag Manager, Google Webmaster, Bing Webmaster, Bing Places, Facebook Pixel, and more. The reason we use so many different tools across various platforms is that we want to make sure your website is getting as much traffic as possible and we don’t want to neglect sources of traffic.

The digital marketing goals specified to us by our clients are then highlighted in our monthly reports as well as during consultations to make sure we are both in lockstep.

Over the years we have done text campaigns on Google to boost leads and sales with a highly specific targeting framework. Recently, we have begun doing display ads via Google as part of a broader remarketing strategy. Some newer tools in our repertoire include display ads on Facebook/Instagram.

Every client that inquires about these services gets a customized solution for their marketing goals.

Most people have experienced some kind of remarketing already. When you visit a website or search for something specific on a search engine, you may have started seeing ads for a business. They show up on other websites, on YouTube, Facebook, Instagram, Twitter, and in other places.

The purpose of remarketing is that to market to users who have already shown some interest in your business or products. By having these regular reminders about seeing your business, users are more likely to return and make a purchase.