Tips & Tricks

Best Practices for Email Marketing to Millennials and Gen Z

Best Practices for Email Marketing to Millennials and Gen Z

Should your business use the same marketing tactics for Millennials and Gen Z? The two generations have many things in common, such as the way in which they engage with technology and the Internet and the value they put on honesty. But let’s not forget that...

Build your own customer referral program

Build your own customer referral program

A customer referral program takes word-of-mouth advertising to the next level. Studies show that referrals are the most trusted form of advertising. It makes sense: nothing is more powerful than the recommendation you get from a friend or a family member for a...

How to actually work from home?

How to actually work from home?

Shifting to the ‘home office’ is the new normal for many of us while we try to flatten the coronavirus infections curve and keep us safe. For a day or two, you could choose to stay in your pajamas, watch movies or read those books you wanted to finish for a while,...

How to design a logo that works

How to design a logo that works

Designing the logo of your business might put a lot of pressure on you because you know that it is more than shapes, colors, and fonts. The logo is about your brand.

Should you pause your marketing during the quarantine?

Should you pause your marketing during the quarantine?

As we’re sure you are aware, the California Department of Public Health released a statement suggesting COVID-19 containment practices asking that, until the end of March, people avoid large gatherings and venues where they can’t stay more than 6′ away from each other. Since then, businesses have been pausing all operations. But should they pause their marketing as well? We think not.