Digital Marketing

Pivot, don’t stop marketing

Pivot, don’t stop marketing

As entrepreneurs, we have definitely gone through a lot of things, but we have never seen anything like the COVID-19 pandemic. The world is definitely changing in ways we can't even begin to fathom. While it can be very stressful to respond to all the business...

Should you pause your marketing during the quarantine?

Should you pause your marketing during the quarantine?

As we’re sure you are aware, the California Department of Public Health released a statement suggesting COVID-19 containment practices asking that, until the end of March, people avoid large gatherings and venues where they can’t stay more than 6′ away from each other. Since then, businesses have been pausing all operations. But should they pause their marketing as well? We think not.

Why does content readability matter?

Why does content readability matter?

How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content!

What are retargeting campaigns?

What are retargeting campaigns?

Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns.   What are...

New Website Launch: Matador Paella

New Website Launch: Matador Paella

The Matador Paella website is now live! The interactive, multi-page site offers a sleek and responsive design using the bright colors of fresh food and Spanish countryside. The new information architecture demonstrates how Matador Paella offers not just delicious...

What is SEO and how do you get on top of the search results?

What is SEO and how do you get on top of the search results?

When your customers connect to the Internet, 93% of their online activities start with search engines, such as Google, Yahoo or Bing. This is a good reason to consider search engine optimization the core activity of your business’ website strategy.   What is SEO?...

Facebook Ad Fatigue?

Facebook Ad Fatigue?

No matter the investment, every ad campaign you run will eventually reach its inevitable end. Facebook ad fatigue is real. To combat this problem and continually engage your audience, you’ll want to plan ahead and refresh your campaigns quarterly. Here are some...

Five Clever Ways To Attract More Customers Online

Five Clever Ways To Attract More Customers Online

People go online to solve their problems, connect and be entertained, and your business might provide the solutions they need. To get your services and products to reach more customers, go where people spend most of their time, online. Your business needs a powerful...