Your Domain Authority (DA) predicts how well your website will perform in people’s online searches when using specific keywords.
Digital Marketing
Who is visiting my website?
Getting to know your customers has been a time-honored tradition for businesses across the world. In the digital age, it might feel like there is a disconnection going on.
PR Tricks To Complement Your Digital Marketing
PR Tricks To Complement Your Marketing
Best Practices for Email Marketing to Millennials and Gen Z
Should your business use the same marketing tactics for Millennials and Gen Z? The two generations have many things in common, such as the way in which they engage with technology and the Internet and the value they put on honesty. But let’s not forget that...
Build your own customer referral program
A customer referral program takes word-of-mouth advertising to the next level. Studies show that referrals are the most trusted form of advertising. It makes sense: nothing is more powerful than the recommendation you get from a friend or a family member for a...
Why does content readability matter?
How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content!
What are retargeting campaigns?
Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns. What are...
What is SEO and how do you get on top of the search results?
Introduction to SEO and Its Importance for Online Success In the digital age, search engines like Google, Yahoo, and Bing are the gateways to the internet. An impressive 93% of online activities begin with a search engine, making it crucial for businesses to focus on...
Get to Know your Customers Day: A Perfect Time to Assess Your CRM Strategies
Did you know? An astounding 90% of consumers say online reviews influence their purchasing decisions, while 80% feel more connected to businesses that respond to their feedback. In today's digital marketplace, effective review management isn't just good practice—it's...
Facebook Ad Fatigue?
No matter the investment, every ad campaign you run will eventually reach its inevitable end. Facebook ad fatigue is real. To combat this problem and continually engage your audience, you’ll want to plan ahead and refresh your campaigns quarterly. Here are some...