Old-school Italian hospitality, new-school marketing

Branding Web Design Graphic Design Photography Email Marketing Print Marketing

The Challenge

A restaurant built around old-fashioned values can easily be left behind as fashionable new restaurants pop up around it. Rather than shying away from de’Medici’s core values — old-world ambiance, full table service, and authentic Italian food — we used them as the center for a new, refreshed visual identity. We showed just how relevant tradition can be to modern diners by enhancing their mobile experience – easy booking, intuitive menu browsing, and lush imagery. 

Our new SEO strategy is paying off with a 62% increase in referring domains in the last 9 months, and a 105% increase in referring pages in just 3 months.