Old-school Italian hospitality, new-school marketing

The Challenge

A restaurant built around old-fashioned values can easily be left behind as fashionable new restaurants pop up around it. Rather than shying away from de’Medici’s core values — old-world ambiance, full table service, and authentic Italian food — we used them as the center for a new, refreshed visual identity. We showed just how relevant tradition can be to modern diners by enhancing their mobile experience – easy booking, intuitive menu browsing, and lush imagery.