Horton Plaza Theatres Foundation
REDESIGN
SEO OPTIMIZATION
MARKETING
Who They Are
Located in the heart of Downtown San Diego, our state-of-the-art venue offers a wide range of options to meet your needs.
The Lyceum Theatres is adjacent to the historical Gaslamp Quarter and at the entrance of Campus at Horton.
The elegant Stage Theatre seats 460 and is ideal for your corporate events, lectures, fashion shows, concerts, plays, or musicals. Our Space Theatre is a 250-person capacity black box venue ideal for your more intimate events, performances, or productions. Each theatre is equipped with the latest in lighting and sound equipment.
350%
Web Traffic
180%
Total Impressions
500%
Organic Visits
The Strategy
Embarking on the journey to revitalize the online presence of the Horton Plaza Theatres Foundation was a collaborative endeavor marked by meticulous planning and unwavering dedication. Our team commenced with a comprehensive analysis of the organization’s existing website, identifying areas for improvement and opportunities for enhancement. Through in-depth consultations with key stakeholders, we gained invaluable insights into the Foundation’s vision, objectives, and target audience. With a clear understanding of the desired outcomes, we meticulously crafted a tailored strategy that encompassed website redesign, SEO optimization, and digital marketing initiatives. Leveraging the latest technologies and industry best practices, we embarked on the meticulous process of reimagining the Foundation’s digital footprint, ensuring seamless navigation, engaging aesthetics, and enhanced functionality.
The Results
The culmination of our efforts is a stunning new website that serves as a dynamic hub of creativity, information, and engagement for the Horton Plaza Theatres Foundation and its diverse audience. The redesigned website captivates visitors from the moment they arrive, with intuitive navigation pathways guiding them. Through meticulous SEO optimization, we have amplified the Foundation’s online visibility, ensuring that it remains prominently featured across search engine results. Additionally, our targeted digital marketing campaigns have garnered increased traction and engagement, driving traffic to the website and fostering deeper connections with patrons and supporters. With its refreshed aesthetic appeal, enhanced user experience, and robust digital presence, the new website stands as a testament to our unwavering commitment to empowering organizations to thrive in the digital age.