Taking an established B2B company to the next level
Having built a solid base of local clients over 3 years, Synergy Enrollment & Benefits was ready to set their sights on the statewide and national market. We helped them revamp their brand assets, redesign their website and sales collateral, reorganize their service information architecture, and reposition their message to compete in the big leagues.
Synergy gets most of its sales leads from word of mouth and trade conferences, so our goal was to quickly establish a personable yet professional brand impression to any leads. Straying away from the corporate colors and shapes of their competitors, we opted for a vibrant color palette and puzzle-piece motif to emphasize the connected nature of Synergy’s services.
The new website provided Synergy with an opportunity to rethink how they present their service offerings. We helped them simplify their information architecture from 13 service pages to just 6 pages. This helped us tremendously in our conversion-rate optimization and allowed us to focus on making each page outstanding.