A Comprehensive Guide to CBD Marketing

Strategies for CBD Digital Marketing

In the fast-paced world of digital marketing, effectively promoting CBD products means strategic planning and understanding the industry and online platforms well. As more people get interested in CBD, there are both new chances and challenges for marketers. In this guide, we’ll talk about what to do and what to avoid when marketing CBD, covering key strategies for success on social media, SEO, website development, PPC ads, email marketing, and SMS marketing.

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Do’s and Don’ts of CBD Marketing


Do Teach Your Audience

Share helpful information about the benefits, uses, and legal aspects of CBD products to educate consumers.

Do Build Trust

Be transparent by providing third-party lab reports, clear product details, and real customer testimonials to gain trust.

Do Follow Rules

Stick to all cbd advertising laws, regulations and guidelines from authorities like the FDA and FTC to stay compliant.

Do Focus on Quality

Highlight the quality and purity of your CBD products by talking about things like where they’re sourced, how they’re made, and any testing they’ve undergone.

Do Connect with Your Audience

Engage with your audience on social media by responding to comments, messages, and feedback to create a community around your brand.

Do Use Influencers

Partner with influencers whose values match your brand’s to reach more people and build credibility.

Do Be Mobile-Friendly

Make sure your website and marketing materials look good and work well on mobile devices since more people are using phones and tablets.


Avoid False Claims

Stick to the facts and don’t make exaggerated health claims about your CBD products to avoid misleading customers.

Don’t Ignore Rules

Make sure you’re following all cbd advertising laws and regulations, or you could face fines and damage your brand’s reputation.

Don’t Forget Customer Service

Provide excellent customer service by addressing questions and concerns promptly and professionally.

Listen to Feedback

Pay attention to what your customers are saying and use their feedback to improve your products and marketing.

Don’t Depend Only on Ads

While PPC ads can work, don’t rely solely on them. Use organic strategies like content marketing and SEO for long-term growth.

Remember Local SEO

If you have a physical store, optimize your website so people nearby can find you online.

Don’t Forget Email Marketing

Don’t underestimate the power of email marketing; it can be a great way to reach your audience and boost sales.

CBD Marketing Strategies Across Digital Channels

CBD Social Media Marketing

In CBD Social Media Marketing, it’s important to interact with your audience on platforms like Instagram, Facebook, and Twitter. Sharing user-generated content and testimonials helps you build trust. Using targeted advertising lets you reach people interested in CBD products, making your marketing efforts more effective.

CBD SEO Marketing

CBD SEO Marketing means finding the right keywords related to CBD products. Once you know them, optimize your website and content to show up better in search results. Creating good, helpful content about CBD attracts more people to your site, making your online presence stronger.

CBD Website Development

When it comes to CBD Website Development, focus on making a website that’s easy to use and shows off your CBD products well. Clear buttons and easy navigation help people buy what they need. Making sure your website is safe and loads fast makes customers happy and more likely to come back.

CBD Pay Per Click Ads

CBD PPC Ads help you target the right keywords for CBD products. Testing different ads and messages helps you figure out what works best to get more sales. Watching how your ads do and changing your plan as needed keeps your success going.

CBD Email Marketing

In CBD Email Marketing, it’s smart to send different emails to different groups of people based on things like what they buy and what they’re interested in. Sending automated emails at the right times makes them more effective. Keeping an eye on how well your emails do helps you keep getting better.

CBD SMS Marketing

Lastly, in CBD SMS Marketing, it’s super important to get permission from people before you send them texts. Sending short, catchy messages about deals or new products gets people interested. Using SMS marketing together with other ways of reaching people helps you sell more.


To sum up, selling CBD products online needs a good plan, following the rules, and understanding what people want. By doing the right things and avoiding the wrong ones and using different strategies like social media, SEO, website development, PPC ads, email marketing, and SMS marketing, you can make your CBD brand successful in a busy market.

If you’re a CBD company in search for a CBD digital marketing agency, don’t hesitate to contact us at Runningfish. We specialize in the CBD industry. We can be best contacted by phone at (858)349-2429 or you can contact us via our online form here.