The Synergy Enrollment & Benefits website transformation
Specifics on new design
The new design for Synergy Enrollment & Benefits’ website includes a revamp of its branding and information architecture. The company is a leader in the enrollment and benefits industry and partner with the most respected brokers and carriers.
Their updated logo design continued with the client’s love of puzzles (because they enjoy finding solutions). The puzzle piece imagery is present throughout the website and not just the logo, for example as cards or just simply floating in the background.
The company backstory and leadership is accessible via the top navigation as a way to make a connection with prospective clients. In this industry, being personable is a crucial quality because clients need to trust and be familiar with their enrollment agency.
The services page has been revamped to include the six main services the agency offers. The parent service page offers a preview of each of their services so users can scan and see which one’s they might need.
The partners page highlights the brokers and carriers Synergy works with. This is connected with building trust among current and prospective clients because they should be able to see what kind of brokers and carriers work with this agency.
Some new features include a newsletter signup and social media buttons to connect with Synergy via Facebook, Twitter, or LinkedIn.
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