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Trends to Follow in 2020
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san diego digital marketing
Consumer behavior during the COVID-19 pandemic
The uncertainty over the duration of the pandemic along with the economic damage has many people becoming more mindful about their purchases.
Best Practices for Email Marketing to Millennials and Gen Z
Should your business use the same marketing tactics for Millennials and Gen Z? The two generations have many things in common, such as the way in which they engage with technology and the Internet and the value they put on honesty. But let’s not forget that...
What are retargeting campaigns?
Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns. What are...
What is SEO and how do you get on top of the search results?
When your customers connect to the Internet, 93% of their online activities start with search engines, such as Google, Yahoo or Bing. This is a good reason to consider search engine optimization the core activity of your business’ website strategy. What is SEO?...
Facebook Ad Fatigue?
No matter the investment, every ad campaign you run will eventually reach its inevitable end. Facebook ad fatigue is real. To combat this problem and continually engage your audience, you’ll want to plan ahead and refresh your campaigns quarterly. Here are some...
Runningfish Reflects on 2019 Success
2019 is almost over in what seems like the blink of an eye. And because the end of the year is the perfect time to reflect upon progress and growth, in business as well as personally, our team decided to collect some marketing data about our year. Some of the...