digital marketing

How to increase conversions with affiliate marketing

How to increase conversions with affiliate marketing

Affiliate marketing is an emerging channel for acquiring new customers and increase the revenue of your business. In this performance-based model, it is essential to learn quickly how to recruit and work with your affiliate partners, for attracting more visitors on...

How to market your business locally (in 2020)

How to market your business locally (in 2020)

If 2020 has taught us anything, is that we need to be ready for anything. We are living during some uncertain times, especially for business owners. Adaptation is the name of the game to get your business out there as dynamics change. We have put together some key...

New Website Launch: The Lean Machine Meal Prep

New Website Launch: The Lean Machine Meal Prep

The Lean Machine Meal Prep website is now live! What we did We improved the user interface and experience to elevate the overall journey of the website. Users want to feel comfortable when buying meal prep deliveries online and we took that into account from the...

Why does content readability matter?

Why does content readability matter?

How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content! People read differently online Let’s run an experiment. Count how many of these reading behaviors you experience online:...

What are retargeting campaigns?

What are retargeting campaigns?

Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns.   What are...

New Website Launch: Matador Paella

New Website Launch: Matador Paella

The Matador Paella website is now live! The interactive, multi-page site offers a sleek and responsive design using the bright colors of fresh food and Spanish countryside. The new information architecture demonstrates how Matador Paella offers not just delicious...

What is SEO and how do you get on top of the search results?

What is SEO and how do you get on top of the search results?

When your customers connect to the Internet, 93% of their online activities start with search engines, such as Google, Yahoo or Bing. This is a good reason to consider search engine optimization the core activity of your business’ website strategy.   What is SEO?...

Why your website should have responsive design

Why your website should have responsive design

In brief words, once you make your business' website responsive, here is the impact you should expect: Your website will be found and shown on the first page of people’s Internet search results. Your customers will stay longer on your website, learn about your...

Facebook Ad Fatigue?

Facebook Ad Fatigue?

No matter the investment, every ad campaign you run will eventually reach its inevitable end. Facebook ad fatigue is real. To combat this problem and continually engage your audience, you’ll want to plan ahead and refresh your campaigns quarterly. Here are some...