Affiliate marketing is an emerging channel for acquiring new customers and increase the revenue of your business. In this performance-based model, it is essential to learn quickly how to recruit and work with your affiliate partners, for attracting more visitors on...
If 2020 has taught us anything, is that we need to be ready for anything. We are living during some uncertain times, especially for business owners. Adaptation is the name of the game to get your business out there as dynamics change. We have put together some key...
The Lean Machine Meal Prep website is now live! What we did We improved the user interface and experience to elevate the overall journey of the website. Users want to feel comfortable when buying meal prep deliveries online and we took that into account from the...
How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content! People read differently online Let’s run an experiment. Count how many of these reading behaviors you experience online:...
Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns. What are...
The Matador Paella website is now live! The interactive, multi-page site offers a sleek and responsive design using the bright colors of fresh food and Spanish countryside. The new information architecture demonstrates how Matador Paella offers not just delicious...
When your customers connect to the Internet, 93% of their online activities start with search engines, such as Google, Yahoo or Bing. This is a good reason to consider search engine optimization the core activity of your business’ website strategy. What is SEO?...
Every third Thursday in January, April, July and October is Get to Know your Customers Day and if you are a business owner you know that it is more important than ever to really understand and relate to your customers. In a world where people are connecting more...
In brief words, once you make your business' website responsive, here is the impact you should expect: Your website will be found and shown on the first page of people’s Internet search results. Your customers will stay longer on your website, learn about your...
No matter the investment, every ad campaign you run will eventually reach its inevitable end. Facebook ad fatigue is real. To combat this problem and continually engage your audience, you’ll want to plan ahead and refresh your campaigns quarterly. Here are some...