One of the best tools you can use both online and offline to generate conversions is A/B testing, also known as split testing.
But what is A/B testing? Whenever you want to make changes to your website or campaign, you split those changes into two categories and show them to different audiences. By collecting data, you’ll know which version works best, and you can therefore continue to apply it.
Let’s look at some of the benefits of A/B testing!
Reduced Bounce Rates
Say you’ve noticed a lot of customers are bouncing off your website, but you aren’t sure why. Instead of changing things around willy-nilly, it would be more efficient for you to A/B test different elements of your web page such as your headers, calls to action, images, and so forth.
Once you pinpoint the element that makes vendors stay on your page longer, you can implement it in order to see instant positive results.
Increased Conversion Rates
Optimization conversion rates are a challenge to every business. A/B testing can help you determine the best approach in generating more conversions by weeding out strategies that vendors don’t like.
This is particularly difficult when it comes to e-commerce sites, but split testing can help you if you have issues with cart abandonment. Tests can help streamline the process by finding the best tweaks, such as how to display the check-out text or shipping costs.
Easy to Analyze
Luckily, analyzing the data from A/B testing is incredibly easy. All it takes is looking at the results after a period of time and picking out the winning version.
If you’re planning costly and time consuming campaigns or revisions to your website, A/B testing can help you determine the best approach without a full-on commitment. By testing ahead of time you’ll already know which versions will generate more conversions so you’ll avoid sinking money in a project that might, sadly, fail.
If you need help with A/B testing for your campaigns, don’t hesitate to contact us!