UI stands for User Interface and is used to describe the design of a website or application. It is the look and feel; it pertains to the visual elements. Every website and brand has their own unique UI when it comes to buttons, text, images, sliders, forms, and all the other items users interact with. Great UI must be in lock step with the client’s branding.

UX is short for User Experience or the interaction between the website and users. The experience has to be a pleasant one otherwise users will exit the site and go elsewhere. Like with UI, there are elements that impact the overall experience such as navigation and information architecture. A well thought out UX will lead to more impactful customer experiences that help reach your business’s goals.

We update our portfolio on a regular basis with recent projects which you can view on our case studies page.

Both terms are very similar, but they differ in key areas. In the case of web design, the focus is the look and feel of the website. The visuals and elements must be aligned with the branding in order to help create a memorable user experience.

For web development, the focus is the actual coding of the website to build up the structure of the website. Part of web development is also adding integrations and functionality in order to improve workflows for our clients. Ask us how we can help with integrations to your website.

We have worked with a variety of Content Management Systems, CMS, over the years. The most common ones we work with are:

• WordPress
• Shopify
• Magento

If you have any questions about a CMS not on our list, feel free to ask us about it.

It’s your website, therefore you get to provide a lot of input. It is critical to our process that we get feedback and input in order to ensure your website truly matches your vision. We have a very thorough process that will make sure we cover all bases and answer any questions you might have.

Template platforms are fine for basic blogs or testing ideas. For serious businesses, they create problems: limited customization, slower performance, SEO constraints, security vulnerabilities, and hidden costs as you scale. Custom development gives you full control, better performance, stronger security, and no platform limitations. You own the code, not rent it. Template builders are training wheels—eventually you outgrow them.

We build technical SEO into the foundation: clean code structure, fast load speeds, mobile optimization, proper schema markup, optimized images, and crawlable architecture. But ranking requires more than technical execution—it demands content strategy, keyword research, and ongoing optimization. We handle the technical foundation so your site is positioned to rank, then coordinate with SEO strategy to drive traffic.

Designers create the visual experience—layouts, colors, typography, user flows. Developers build the functional code that makes it work—front-end interaction, back-end logic, database integration, API connections. Great websites require both. We provide comprehensive service: strategic design that converts and clean development that performs. You don’t need to coordinate between multiple vendors.

Both options are possible. Website redesigns preserve existing content and structure while updating design, performance, and functionality. Starting from scratch makes sense when current architecture is fundamentally broken or doesn’t support business goals. We conduct a site audit to assess what’s salvageable versus what needs rebuilding. Sometimes a redesign is sufficient; sometimes starting fresh is more cost-effective.

Yes. Every website we build is fully responsive and tested across devices (desktop, tablet, mobile) and browsers (Chrome, Safari, Firefox, Edge). We use mobile-first development principles, ensuring optimal performance on smartphones where most traffic originates. We also test for accessibility compliance, ensuring your site works for users with disabilities.

Websites require ongoing maintenance: security updates, performance optimization, content updates, and continuous improvement based on user data. We offer maintenance plans for clients who want us to handle technical upkeep, or we can train your team to manage updates independently.