Catalina Cylinders

Case Study

Founded in 1986, Catalina Cylinders is a leading manufacturer of compressed gas cylinders for a wide variety of domestic and international markets.

Catalina Cylinders has been a leader of the gas cylinder manufacturing industry for over 30 years. With flattening sales and an outdated website, their new marketing team approached us to modernize their digital presence while maintaining the integrity of their existing brand.

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Increased visitors

43%

since revamping website

Increased sales leads

19%

in only 1 year

Boosted search rankings

5.5x

since revamping website

From the ground up

Founded in 1986, Catalina Cylinders is a leading manufacturer of compressed gas cylinders for a wide variety of domestic and international markets.

But by 2013, Catalina Cylinders’ aging and sluggish website was rapidly becoming a liability. When they chose Runningfish to revamp their website, we knew that we would have to rebuild it from scratch.

Digital marketing experts, meet manufacturing experts

We started by visiting their manufacturing facility over a dozen times to collaborate with both the marketing team and the manufacturing team.

During these visits, we re-photographed their entire product catalog, collected up-to-date technical specifications, and developed a new organizational scheme that would be more intuitive for their customers.

We then built a new, comprehensive website that efficiently catalogs their products and spotlights their industry achievements. With a professional feel and modern functionality, the new website solidifies their brand’s credibility, empowering their sales team to do their best work.

A unique use case

Catalina Cylinders has a sales team member handle each sale personally to ensure an excellent customer experience.

Rather than driving sales like most eCommerce websites do, their site needed to function mostly as a sales tool, projecting expertise and reliability to prospective clients. We built the website with this goal in mind, creating a blend of product-forward content and strong branding.

A picture is worth ...

We knew that top-notch product photography would be essential for online product sales, so we brought studio-quality photography equipment to their manufacturing facility for a day-long photo shoot.

Under one roof

For years, Catalina Cylinders had used a variety of separate documents to provide product data to their customers.

Today’s customers don’t have time to wait for email replies or sift through multiple documents to get the answers they need. We designed a website that housed and organized all of their products’ specifications so their customers could make informed purchasing decisions.