SEO is still one of the best strategies to drive traffic to your websites. It can make up the lion’s share of your web traffic across most industries which leads to more conversions.

How does SEO compare to other marketing avenues?

Over the years, SEO has consistently accounted for over half of a website’s total traffic. When compared to the other traffic channels such as referral, social media, email, and PPC/PPI ads there is no channel that comes close in long term effectiveness to SEO.

There is no better way to bring people to your website and your business than regularly outranking your competition across the big search engines.

Why does SEO work so well?

The use of search engines has only increased with the popularity of smartphones and devices. Despite the introduction of PPC/PPI ads, search ranking still accounts for the majority of traffic from search engines. There is also the fact that ads must be paid for and are only for a set campaign period while search ranking can be for as long as the SEO is maintained.

Once you earn the desired search engine rankings, they have a long-term duration.

What should you consider for SEO in 2020?

SEO is arguably the most cost-effective strategy to generate consistent traffic to your website. However, it is important to note that SEO is a marathon and not a sprint. It will take time for your website to gain traction and rise up the rankings.

It takes a dedicated team to monitor the search algorithm changes which happen on a regular basis. The big tech companies constantly are working on improving the functionality of their algorithms to improve their user experience. Updates, changes and new details are constantly popping up which sometimes require swift action to prevent any negative effects to rankings. Conversely, there are changes that can be taken advantage of while everyone is adjusting to give your website a boost.

The good news is that we are on top of our SEO game! We can build a comprehensive SEO strategy for long term success.

Our first order of business would be to perform our SEO Audit to take a look at your on-site, off-site, and technical SEO and compare it within your industry’s benchmarks.