web design tips

Runningfish has operated as a San Diego web design agency since 2003, working with hundreds of local businesses across two decades of industry change. This article covers the real lessons from 23 years of building websites — what clients actually need, the mistakes that keep repeating, how the shift from static sites to SEO-first to AI-ready design unfolded, and why agency longevity still matters when you’re choosing who to trust with your site.