Make it clear from the very beginning what image you want to hold in the customers’ mind, what your business promises to them, and how you want to communicate your brand.
![A Business Guide to Effective Branding](https://www.runningfish.net/wp-content/uploads/2020/08/branding-1080x675.jpg)
Make it clear from the very beginning what image you want to hold in the customers’ mind, what your business promises to them, and how you want to communicate your brand.