After an unexpected year of trial and error for most businesses, as restrictions lift in San Diego and across the U.S., it’s time to work on your reopening strategy.
Sadly, you can’t expect to pick up right where you left off. While some customers may be more than happy to go back to normal, some may still be wary, so it’s your job to ensure a seamless and safe experience for everyone.
As far as digital marketing goes, here are the first steps you should take.
Make Some Noise
New and old customers should know you’re reopening, so it’s time for an online campaign, especially on social media.
Since a lot of businesses are reopening at the same time, you have to stand out from the crowd, so don’t be afraid to get creative and ask for help. For example, we can help you with your local SEO while you take care of business as usual.
Pair your strategy with an exclusive offer to attract more customers.
Update Your Local Listings
Your business listings probably need a refresher, so take your time to update them across various platforms such as Yelp, Google, or Bing so that customers are aware of key information. You’ll want to cover things such as:
- Opening hours
- Safety measures
- COVID-19 related announcements
- New products and services
Next, it’s time to touch up your website. A solid SEO strategy will help bring more customers in, whereas promotional deals and offers will help generate conversions. Make sure your customers also feel appreciated by thanking them for sticking with you even during hard times.
You’ll probably need a dedicated page for FAQ instead of answering individual emails, phone calls, or questions over social media. Here, make sure to outline the extent of your safety precautions, which differ from business to business.