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Local SEO Tips and Tricks | 2023 Edition

Local SEO: Tips and Tricks on Improving Your Local Search Visibility in 2023

How To Improve Your Local SEO

Local SEO is extremely important for small businesses. It’s stated that about 46% of all searches on Google include local intent. This means that almost half of all Google searches are looking for information in a specific area. So, if your business is not optimized for local search, you are missing out on many potential customers looking to shop in your area. 

To help you optimize your business we will share with you some tips and tricks that will help your business appear in search results so that your business shines in your neighborhood. 

What is Local SEO?

Local SEO, or Local Search Engine Optimization, is a digital marketing strategy designed to enhance your businesses online visibility in a specific area. It’s optimizing your company’s online presence so that it appears in local search results when potential customers seek products or services in their neighborhood. 

Search Engine Optimization

Tips and Tricks

  1. Create and Optimize Your Google My Business Listing
  2. Leverage Online Reviews
  3. Ensure consistent NAP
  4. Create More Citations
  5. Local Keyword Optimization
  6. Social Media Engagement

1. Create and Optimize Your Google My Business Listing

Your Google My Business Listing is your digital storefront. It’s important to not only claim but optimize your listing. To do that, you need to make sure your business information is correct. That being your business name, address, phone number and business hours. They must also be consistent across all other listings. We will get into this later in the NAP section. 

It does not end there though. You also need to make sure to choose the right business category, business description, and images. When it comes to business categories, you need to choose the right one so that potential customers easily find you. For instance, if you’re an Italian restaurant, don’t use “restaurant” as your category. Instead, make sure to be specific. Choose “Italian Restaurant.” As for the business description, make sure you use all the available characters Google gives you. Use up this space to explain your business in as much detail as you can while using as many keywords as possible. Lastly, when it comes to images make sure to use high-quality content. High quality content will help you rank in Google results.

2. Leverage Online Reviews

Online reviews play a pivotal role in local SEO. Encourage your satisfied customers to leave a positive review on platforms like Google, Yelp and Facebook. These positive reviews will boost your local search rankings. They will also build trust among potential customers because they will read these positive reviews and be more inclined to purchase your products or services. So, the more positive reviews you can get the better. Though, don’t just request reviews but also reply back to them. Whether they are positive or negative responding is important. It tells Google you are active. 

3. Ensure Consistent NAP

Consistency is key in local SEO. Make sure your NAP (name, address, phone number) is consistent among your website and local directories. If there are any inconsistencies it will confuse search engines like Google.

4. Create More Citations

While Google My Business is a crucial citation source, diversifying your online presence across various directories amplifies your digital footprint and helps your local SEO efforts. Additional citations not only reinforce to search engines that your business is legitimate but also increases your chances of being discovered across many other directories. Moreover, having many citations builds credibility to your business since it demonstrates consistency and reliability across various online platforms. Each citation is a reference point for search engines to validate your NAP information reaffirming your local presence improving your local search rankings. 

6 Essential Online Business Directories - Dallas Riffle Media

5. Local Keyword Optimization

Incorporating location-specific keywords into your website content, meta descriptions, blog posts, and local listings will help your business rank higher in local search results. Use phrases potential customers might use when searching for businesses like yours in your area. For instance, if you are an Italian restaurant, consider using keywords like “Best Italian Restaurant in San Diego.”

SEO Keywords

6. Social Media Engagement

In the realm of local SEO, social media plays a crucial role. A strong social media presence not only allows you to connect with local audiences but also signals to search engines that your business is real and active if you’re regularly posting. Furthermore, social media profiles themselves rank on search results. So boost your local SEO efforts and leverage the power of social media.


In conclusion, local SEO is a vital component of a successful online presence for local businesses. We hope these 6 tips and tricks help you improve your local search visibility, attract local customers, and grow your business within your community.

Runningfish Web Design & Digital Marketing Agency is here to help you rank in search results. We are your SEO experts. If you are interested in our search engine optimization services please feel free to contact us today by phone number at (858)349-2429 or email at hello@runningfish.net