How to market your business locally (in 2020)

If 2020 has taught us anything, is that we need to be ready for anything. We are living during some uncertain times, especially for business owners. Adaptation is the name of the game to get your business out there as dynamics change.

We have put together some key points for marketeting your business locally during these times.

Formulate a strategy

In order to reach your goals, you’re going to need to have a clear roadmap of how to achieve them. You only have one chance to make a great first impression to drive your local audience to the conversions you’re trying to make. This is the opportunity to think about what makes your business special and what sets it apart from the others.

It is also important to keep in mind how your business can get involved with the local community and grow your presence there.

Promote on the local news

Even if it seems like local news is phasing out, it should be noted that people trust their local news a lot more than other platforms. If you can get your business mentioned anywhere on the local news whether it’s during the TV broadcast, website, or newspaper you’ll have a leg up on the competition. Newspapers have some of the most loyal local readers which are a great source for generating buzz about your business.

Having a well thought out ad on the local newspaper is a great step to take to elevate your business.

Gather more reviews from locals

One of the most critical selling points for all businesses is what others have to say about their products or services. Constantly getting new positive reviews is a great way to build trust from new or even returning customers.

The key is to make sure they are in fact local because like with the news, people are more trustworthy of what’s closer to home.

Keep your website up to date

It can be overwhelming to keep up with all the new changes going on in San Diego or anywhere in the world during the pandemic. However, with your business, you must keep all your information up to date about changes to operations if any.

Your website should be the most trustworthy source for information about your business online, you don’t want to have outdated or misleading details that can turn away your customers.

Increase your social media presence

A majority of people are on their phones or computers now than ever before, in particular, because of social media. This is an avenue you’ll want to embrace rather than distrust because it is not going anywhere any time soon. It offers the opportunity to interact with your customers, promote your new products or services, and maintain an accessible presence to your audience.

Post photos and videos, go on live and show your product or service in action, reply to your customers’ comments or direct messages, and follow other local businesses.

Work with Runningfish to stay ahead of the curve

We follow the latest developments across the different industries we work with to make sure we provide the most up to date strategies and practices to grow your business. Having a concrete and local audience is crucial for the majority of businesses which is why we want to work with you to tailor an action plan that is specific to your business and only your business.

Get in touch with us today and let’s work together!