As business owners ourselves, we fully understand that we live unprecedented challenges. The COVID-19 pandemic continues to disrupt our businesses, new restriction measures are in place, and the market will never be the way it was before. More important than anything, customers’ behavior changed, and it definitely translated into more online shopping and increased expectations for online communication with their favorite local business places.
Pivot your business, and invest more in your digital marketing strategy to help your business now and prepare it for the future. How to do this? Here are some tips on how to adjust your digital marketing strategy.
Connect digitally and increase online engagement
As more than 40 California counties are under purple tier restrictions, many businesses have to move everything outdoor, online – if it’s possible, or close down. Other companies, still allowed to operate indoors, can be open only at 25% capacity.
No matter your situation, never stop communicating with your clients. Connect digitally, tell your customers what is going on with your business or with the industry, how you plan to pivot, or how you can help others during the pandemic. Don’t forget to post regularly on your website, social media channels, send out weekly newsletters, engage customers in contests or challenges, or come up with your own unique form of online engagement.
Update and adapt your website, services, and products
Review the ads and content on your website, social media, and other platforms. Ads and content that brought traffic before the pandemic might not work in these weird times. Think outside the box to develop new advertising and marketing campaigns.
Learn from your customers rapidly. Observe and analyze what they are interested in, what they search online for, and what their new needs are. Design new services, products, and further communication and promotion strategies.
You are not alone – talk with digital marketing experts, and ask for help.
Revise your marketing budget and paid ads strategy
Redirect your marketing budget from classical ways of advertising and promotion to digital marketing. Invest more in your website, buy the right technology, run SEO, build your website’s authority, work with affiliate marketing, and start your first online paid ads campaigns.
If you have already started the digitalization of your business or have been working in eCommerce for a while, now it’s the time to revisit your plan and come with a more innovative approach. Use all the new knowledge in paid search, paid ads, or SEO strategies. As anyone is going into eCommerce, you want to make sure that you are still ahead of your competitors.
During these difficult times, you also need to prepare your business for the future. Adjust your digital marketing strategy for the post-COVID-19 times, and plan your efforts in that direction as well.
Our team of digital marketers is here and ready to work with you to navigate the current COVID-19 pandemic and purple tier restrictions, but also to prepare your business for the future.
Reach out to us. We’re here to help you pivot your marketing.