USA Cylinder
Branding
Design
Web Development
Who They Are
USA Cylinder is a trusted supplier of high-quality gas cylinders, serving industries nationwide from locations in Columbia, TN and Upland, CA. Owned by Brittany Carrico and Jennifer Hylin, the company offers new and reconditioned steel and aluminum cylinders for industrial, medical, beverage, and specialty gas needs.
As a US DOT-approved facility, USA Cylinder also provides in-house services like ultrasonic testing, revalving, and painting. Their focus on safety, reliability, and customer support makes them a dependable partner across a wide range of markets.
267%
Web Traffic
82%
Total Leads
4.9k
Organic Visits
The Strategy
Our goal was to help USA Cylinder evolve from its legacy as California Cylinder into a bold, modern brand that reflects its expanded capabilities and national reach. The rebrand required more than just a name change—it was about redefining their digital presence to clearly communicate their full range of services, commitment to safety, and diverse industry markets.
The strategy focused on three key priorities: building a clean, professional website that lists their full service offerings, showcasing the industries they serve with clarity, and establishing a brand identity that aligns with their growth and leadership in the gas cylinder space. The result is a streamlined, informative platform that supports both long-time clients and new partners with a strong, modern user experience.
The Results
Our rebranding and website transformation delivered a more modern, functional, and market-aligned digital experience:
Website Architecture & User Experience
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Designed a streamlined navigation system to clearly separate services, industries, and product categories
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Created service-specific landing pages for ultrasonic testing, revalving, helium refills, and more
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Developed dedicated industry pages to highlight key markets like medical, beverage CO₂, and specialty gases
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Introduced strong calls-to-action throughout the site to encourage inquiries and service requests
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Reduced user friction by minimizing clicks to essential information and contact forms
Brand Positioning & Messaging
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Rebranded California Cylinder to USA Cylinder with a fresh, modern identity reflecting national reach
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Refined copy and visual language to emphasize reliability, safety, and industry expertise
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Highlighted company leadership and legacy while introducing the expanded service capabilities in TN and CA
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Positioned the company as a direct supplier and trusted service provider across multiple high-demand markets
The result is a professional digital presence that reinforces USA Cylinder’s growth, improves customer experience, and clearly communicates its value across diverse industries.