Google is fighting cyber villains to restore safety in our World Wide Web
As such, all websites will be flagged as unsafe by Google search and Google Chrome until they get an SSL Certificate to encrypt users’ information. Without it, your website will flash this notification in the URL bar:
This means you could lose ranking and business by not joining the good fight.
After purchasing an SSL Certificate, a lock icon and green address bar will reassure your customers that a well-trusted encryption is in use. They will trust you to protect their sensitive information from cybercriminals while they make their subscriptions and purchases online.