Gallagher Krich

Case Study

Gallagher Krich, APC is a San Diego-based law firm with a history of vigorous representation in dispute resolution, expertise in contract law, and dedication to both large and small clients.

The words “friendly” and “fair” don’t come to most people’s minds when they think about law firms. We helped Gallagher Krich APC craft an online presence that projects their ethos and demonstrates the strong reputation they’ve built in the community.

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Front page of Google for

128

consecutive weeks.

Average visitor growth of

22%

for the last 3 straight years.

2,400+ monthly visitors within

2

months after launching website.

Building on years of trust

Gallagher Krich, APC is a San Diego-based law firm with a history of vigorous representation in dispute resolution, expertise in contract law, and dedication to both large and small clients.

For over 7 years, their only online presence was in simple local directory listings. When they wanted to accelerate their business growth, they came to Runningfish. Our challenge was to include all the necessary legal information in an easily digestible format, while conveying the trust and respect that the firm had built for itself.

Making legalese easy

Because legal content can be difficult to understand, Runningfish worked closely with Gallagher Krich to refine the content and tone of the site.

Featuring carefully crafted language and thoughtful organization, we built an SEO-friendly website that reflected their existing branding. Since launching the website in 2016, we have developed and managed several marketing campaigns, each one targeting a specific area of growth for their business, ranging from personal injury cases to incorporation services.

Putting a face to the name

We knew that we needed to convey Gallagher Krich’s friendly and relatable personality as a firm.

By using lighter colors and open fonts, we created a sense of friendliness and professionalism. We included personable language throughout the site and smiling photos of the firm’s partners to create a positive impression for their clients even before an in-person meeting.

Targeted growth

Each time Gallagher Krich grows their business and branches out into new practice areas, they tap Runningfish to spearhead a marketing effort.

From market and competitor research to copywriting and custom webpages, we develop a comprehensive marketing campaign. We then coordinate with the partners to optimize the campaign’s effectiveness.