Marketing & SEO

Marketing Strategy

Marketing Strategy and Brand Development are the cornerstone to all successful businesses. In the marketing strategy assessment a clearly defined brand and goals will be established thus allowing Runningfish to identify the target audience and how to effectively approach the design on the site to convey your objectives.

Search Engine Optimization

The ongoing success of a website and online marketing campaign is directly correlated with the ability to interpret and respond to the data. Our data analysis experts review the analytics to identify what has been successful and what has been unsuccessful. With this analysis we then make modifications to the optimization to realign the website/campaign to fully maximize your company’s objectives.

Additionally, Google Analytics will be used to allow us to monitor and track sales. By using this data we are able to determine where the user came from, how they found your company and which campaign is the most effective.

Monthly SEO Analysis / Evaluation

Once you website live it is essential that on-going marketing, analysis and evaluation is maintained to ensure the success of your website and marketing campaigns.

Upon launch of your website your Runningfish representative will discuss with you the options for monthly SEO analysis and up keep. A separate proposal will be designed with specific terms for desired goals.

Search Engine Optimization Process
  • Keyword Research
  • Competition Analysis
  • Web Design & Hosting Analysis
  • Link Building Campaign
  • Content Development Suggestions
  • Strategic Keyword Placement
  • Professionally Optimized Titles & Descriptions
  • Meta Tag Optimization
  • Creation of Highly Optimized Pages
  • Submission To Major Search Engines
  • Monthly Search Engine Ranking Report
  • Local Map Result Integration

White Hat Approved

SEO standards preventing your website/URL from being banned or black listed by search engines

Accurately Structured

Each page will be properly structured that allow search engines to crawl through with ease

SEO Page Titles

Each page will have properly placed and written page titles and meta tags

Custom Sitemap

Individualize sitemap with robots page will allow for deep search results

Google Analytics

Will be integrated with the shopping cart to document bounce pages and completed orders.