No matter the investment, every ad campaign you run will eventually reach its inevitable end. Facebook ad fatigue is real. To combat this problem and continually engage your audience, you’ll want to plan ahead and refresh your campaigns quarterly.

Here are some variables you can adjust anytime to improve your performance:

Refresh Photography and Content

The right photos and videos can be a game-changer when it comes to marketing your business. Make sure the images you choose are in line with your brand and connect with your audience. Photography or video of people is best. Invest in new, quality shots if you need to. If you currently use single photos, consider switching to the carousel format or turning your product images into a slideshow video and use video instead.

 

Be creative and consider different approaches to your content. Rewrite advertisements to reach specific audiences or use creative storytelling that comes directly from one of your clients (positive reviews). And remember that sometimes, the less words the better.

Choose an Alternate Campaign Objective

As your business grows, your objectives will change. While you’re original FB ad campaigns focused on building awareness and acquiring new customers, has your objective now expanded? Perhaps your goal is for customers to download an app, watch a video, make a purchase or sign up for an event. Use the traffic objective to encourage people to visit your website or use the store Traffic objective to encourage potential customers to stop by your store.

Adjust the Target Market

Another way to refresh your advertising is through targeting. Test out new audiences by interests, geography, age group, behavior…whatever makes sense for your brand. Don’t be afraid to experiment.

Make another Offer

Who doesn’t love a special offer? Customize an offer for each audience – bundles, discounts, promo codes, giveaways, contests, etc. Don’t forget to create a landing page so you can measure the effectiveness.

Perhaps it’s been a while since your initial marketing plan and you need a complete overhaul. Just because you’ve been doing it for a while doesn’t mean it’s still the best approach. “Just okay is not okay.” Take a fresh look at your advertising objectives.

Your Facebook campaigns require ongoing management with fresh content and strategies. Need us to take a fresh look at your marketing? The Runningfish team understands your urgency to connect to your customers in a personal, meaningful and memorable way. We have more than 15 years of experience understanding our client’s stories, molding brand strategies and delivering results.

 

Contact us today.